This Entrepreneur Is Making The 'Holy Grail Of The Sweetener Industry' Sweeter For Investors

Last month I connected with Robert Brooke, cofounder of Stevia First — a company that hopes to make stevia—a plant-derived, zero-calorie sweetener—into a viable alternative that’s sweeter, cheaper, and greener than the competition. We spoke about his efforts, and I asked for his advice for entrepreneurs interested in disrupting the food and beverage space.